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The two largest and most well-known poker tournaments are the World Poker Tour championship event and the World Series of Poker, both held in Las Vegas, Nevada.
The 2005 World Series of Poker was the first held outside of Binion's Horseshoe Casino, though the final few days of the main event were held in the legendary Benny's Bullpen. Future tournaments have been held at one of the Harrah's Entertainment properties; since 2005, the Rio has served as the host venue.
Arguably the most publicized European tournament is the Poker Million, which began in 2000 on Sky Sports, following on from the success of the Late Night Poker television show.
In addition to these events, there are other major tournaments played online throughout the year. PartyPoker.com offers free and cash tournaments online for poker players worldwide.
In addition, several online cardrooms employ VIP Managers to develop VIP programs to reward regular players and additional bonuses exist for players who wish to top-up their accounts. These are known as reload bonuses.
Partypoker offers players great tournaments, free games and player bonuses.
After slow but steady gains in popularity throughout the 20th century, hold 'em's popularity surged in the 2000s due to exposure on television, on the Internet, and in popular literature. During this time hold 'em replaced 7 card stud as the most common game in U.S. casinos, almost totally eclipsing the once popular game. The no-limit betting form is used in the widely televised main event of the World Series of Poker (WSOP) and the World Poker Tour (WPT).
Because each poker player only starts with two cards and the remaining poker cards are shared, it presents an opportune game for strategic analysis (including mathematical analysis). Hold 'em's simplicity and popularity has inspired a wide variety of strategy books which provide recommendations for proper play. Most of these books recommend a strategy that involves playing relatively few hands but betting and raising often with the hands one plays.